Friday, February 15, 2008

Ooooh Bubbles!

Fans of fizzy drinks can now smile in superiority when they sip - Pepsi is about to launch a new 'healthy' cola, made with all-natural ingredients.

Pepsi Raw will use all natural ingredients like apple extract, coffee leaf and sparkling water and apparently contains no artificial preservatives, colours, flavourings or sweeteners. It might not e as fizzy, and it will look a bit different, but it's cola all the same!

'We are really proud that the UK is leading the way with the launch of Pepsi Raw, which is the most significant innovation from Pepsi UK in the last 15 years,' Bruno Gruwez, Pepsi's marketing director, said.

For now, it will only be on sale in those fine examples of healthy living - bars and clubs in London, Birmingham, Leeds, Manchester, Glasgow, Brighton and Liverpool. But if the launch is successful, Pepsi Raw could be rolled out to other areas of the country as early as next year.

Bottoms up!

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